Back in 2016 SMART E-TRADES LLP (ONIEO) brand was established to address the problem of excessive wastage of garments leftovers, fabric leftovers and textile leftovers of Sadaqat limited as leading manufacturing and export industry of apparel units / Jeans and home textile. Another aim is to provide premium quality & upto date fashion to the people of Pakistan at factory cost price.

Mission Statement:

• Uplift fashion industry of western wear in Pakistan
• Disruption in market of high priced brands.
• 200,000 Kgs of Apparel and textile leftover per year
• Promote E-commerce and easy buying in Pakistan

Vision ONIEO:

• To supply sustainable & ecofriendly clothing at affordable price in all over Pakistan.